Start with the Basics: Social Media Marketing


  • Oct 22, 2019 11:00 AM – 12:00 PM
Fee Type of Fee
No Charge MBI Members Only

Brochure and Registration

Presenter: Megan Garrett and Kramer McLuckie, Trilix - Des Moines, IA

Social media can be a vital tool for any business when used strategically. This webinar will offer strategies for successful business marketing and employee recruitment using Facebook, Instagram, Twitter, and more. Explore various administrative platforms and tools used to target key audiences, implement marketing campaigns and analyze results. Also, with this webinar, gain a better understanding of the ways construction photos and videos can be used to boost social media efforts.

Participants can expect to gain best practices and a basic understanding of brand strategy, paid social media initiatives, social media for recruitment, analytics, and common social media best practices including:

• Content creation strategies
• Which platforms are right for you
• Types of advertising available
• Advertising goals and how to optimize for ROI
• Platforms for employee recruitment
• Tools and tips for using social media for recruitment
• How to use social media analytics
• Comparing results across platforms
• Making all this work for your business